| Positive Contagion in Golf Performance Posted: 20 Oct 2011 06:56 PM PDT New paper on contagion in sports performance: Putting Like a Pro: The Role of Positive Contagion in Golf Performance and Perception Abstract Many amateur athletes believe that using a professional athletes equipment can improve their performance. Such equipment can be said to be affected with positive contagion, which refers to the belief of transference of beneficial properties between animate persons/objects to previously neutral objects. In this experiment, positive contagion was induced by telling participants in one group that a putter previously belonged to a professional golfer. The effect of positive contagion was examined for perception and performance in a golf putting task. Individuals who believed they were using the professional golfers putter perceived the size of the golf hole to be larger than golfers without such a belief and also had better performance, sinking more putts. These results provide empirical support for anecdotes, which allege that using objects with positive contagion can improve performance, and further suggest perception can be modulated by positive contagion. via PLoS ONE: Putting Like a Pro: The Role of Positive Contagion in Golf Performance and Perception.  
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| Today in Handshakes Posted: 20 Oct 2011 05:47 PM PDT Don’t know the context — a hockey game? — but I’ve been both these guys.   
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| Michael Pettis Talks China Posted: 20 Oct 2011 05:19 PM PDT |
| Twitter Digest: 2011-10-20 Posted: 20 Oct 2011 12:00 PM PDT |
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