The Big Picture |
| Posted: 28 Dec 2013 11:00 AM PST 1. You have to NEED to make it. Wanting to make it is not enough. It must be your one true calling. If you’re willing to be broke, with no direction home, you might possibly make it. Sacrifice is the key element. If you’re not willing to sacrifice your home, your relationship, forgo children and sleep on the floor when you’re forty, don’t expect to make it in music, certainly don’t expect to sustain. 2. You have to be great. Good is not good enough. You’ve got to blow our minds. 3. You can’t do it alone. That’s an Internet fiction, from a decade past, that if you just posted something online it could cut through the noise. You need a team: a. A lawyer b. A manager c. An agent. A lawyer to make sure you don’t sign bad deals that hobble you forever. A manager to play interference, he who sells himself and makes his own deals is destined to piss people off. And an agent to get you gigs. An agent is hardest to get. A manager is never easy. But no act ever made it without a manager. 4. Money It can’t buy you love, but it can buy you visibility. That’s what you’re looking for today. The story of 2013 is cacophony, noise. Nothing rises above the din unless it is worked by a team. There’s just too much out there, and no one agrees what is great. So, gatekeepers are everything. I know this is contrary to everything you’ve heard for the last ten years, but this is what noise has wrought. How can you attach yourself to those who will get your message out? You must have the goods when you get your chance, but spontaneous virality is doomed in an era where BuzzFeed is a business BASED on virality and Gawker and other outlets play the same game. If you can’t get on their radar, if you can’t expose a large audience, you’re never gonna make it. Sorry. 5. Believers Sure, you need fans. But all they can do is pay for your Kickstarter record, and have you noticed we hear no more Kickstarter stories, that the outlet is the new BlackBerry, something that used to be that is no longer? If you’re just speaking to your fans, getting money from them, you might be able to survive, but you’ll never be able to grow. You need business people, those with power, to believe in you. They need to do favors for you, get you on the radio, get you placed on shows, give you a chance to demonstrate your wares. If you’re totally DIY, you’re gonna be living in your basement. 6. Sustaining That’s the hardest thing to do these days, not have one hit, but two. The label might sign and promote your single track, and then they’ll drop you when you’ve got no follow-up. 7. Learning We live in a country where no one can admit they’re wrong. If you’re not willing to question every choice, do it differently next time, you’re never going to make it. Three years ago, almost everything I’ve said above would be different. You could go viral by your lonesome, social networking worked. But times change. You once used your aforementioned BlackBerry and were thrilled to get your e-mail on the run, now it’s all about apps. People hate change, but those who are willing to do so win. Kind of like in Silicon Valley, where it’s called “the Pivot.” Your original idea didn’t work, so you take the core and go in a different direction. You might think you’re a rocker, but truly you might be a country artist. You might think you’re a singer, but you might really be a songwriter, or a producer. 8. Pay little attention to those who are popular. By the time you get your chance, completely different people and paradigms might rule. Originality is the key to longevity. Be yourself, not someone else. 9. Publicity Was useless until this year. With so much information, we see publicity as evidence that someone believes in you. The content is less important than the imprimatur, that you’ve risen above. Used to be if we saw your name everywhere, we winced. Actually, we still do, but we now know you’re not a complete wanker. 10. Word of mouth. Is still king, but too many are promoting for friends and have terrible taste. We’ve all got our trusted filters, and those who count are not afraid of the mainstream. The Internet is littered with those who abhor anything that is truly popular. Don’t get caught in their backwater, unless you want to starve. You want to be popular. Otherwise, get out. 11. Popularity. Means people like you and your music. It comes with haters, because it’s so hard to break through, people are going to be angry that you did. You’ll be told you’re ugly, that your music sucks, that you can’t sing, that you’ve got no talent, but don’t believe it. It’s so hard to make it that if you have, pat yourself on the back and do your best to survive. 12. Longevity. One hit and you can get royalties forever. Maybe even live dates. But chances are you’ll have to have a day job. The rule is, the harder it is to do, the better the chance of survival. Which is why doctors can always be employed, even if they bitch about their compensation. The barrier to entry to music is miniscule, so there are always others who are eager to take your place. The more skills you’ve got under your belt, the better your chance at lasting. But don’t be holier than thou that you can read music and got a degree, these are just tools, building blocks, a foundation, it’s what you build on top that counts. 13. Be nice. It’s the key to making it. If you’re a jerk, no one’s going to want to work for you, go out of their way to promote you. Constantly say thank you and go out of your way to be appreciative. Everybody loves compliments, not just the act. 14. Sour grapes. Are gonna pull you down. The woulda, shoulda, coulda posse can tell an interesting story over a beer, but these people never succeed. Life is full of challenges, if you haven’t been screwed, you haven’t played the game. The road to success is paved with humiliation, you can complain about it or swallow it and realize it’s dues. 15. There are no guarantees. Everybody’s time goes by. Most only peak for a short while. Enjoy the ride when you break through. –––– Visit the archive: http://lefsetz.com/wordpress/ |
| Posted: 28 Dec 2013 04:30 AM PST Good Saturday morning. Here are my favorite longer format reading materials from the week:
What’s up for the weekend?
Municipal Bonds Wrap Up Tough Year
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| Posted: 28 Dec 2013 02:00 AM PST Even Before 9/11, NSA Knew In Real-Time Which Countries Both Parties to Phone Calls Were InIn finding the NSA's metadata collection program legal today, Judge William Pauley III ruled:
Judge Pauley is uninformed … and he fell for the "big lie" behind NSA spying. Bill Binney – the high-level NSA executive who created the agency's mass surveillance program for digital information, senior technical director within the agency who managed thousands of NSA employees, interviewed by CBS, ABC, CNN, New York Times, USA Today, Fox News, PBS and many others - told Washington's Blog:
In other words, while Binney headed NSA's global digital communications gathering efforts prior to 9/11, his team knew in real-time which countries calls were made from and received in. The NSA is lying if it claims otherwise. ProPublica notes:
And see this PBS special, and this ACLU comment. Indeed, the NSA and other U.S. government agencies had been spying on Midhar for a long time before 9/11. Initially, an FBI informant hosted and rented a room to Mihdhar and another 9/11 hijacker in 2000. Investigators for the Congressional Joint Inquiry discovered that an FBI informant had hosted and even rented a room to two hijackers in 2000 and that, when the Inquiry sought to interview the informant, the FBI refused outright, and then hid him in an unknown location, and that a high-level FBI official stated these blocking maneuvers were undertaken under orders from the White House. As the New York Times notes:
Moreover, Wikipedia notes:
We reported in 2008:
NSA veteran Bill Binney previously told Washington's Blog:
Another high-level NSA whistleblower – Thomas Drake – testified in a declaration last year that an NSA pilot program he and Binney directed:
Moreover, widespread spying on Americans began before 9/11 (confirmed here, here, here, here and here. And U.S. and allied intelligence heard the 9/11 hijackers plans from their own mouths:
But even with all of that spying, the government didn't stop the hijackers … even though 9/11 was entirely foreseeable. Moreover, the entire "lone wolf" theory for mass surveillance is false. In reality, 9/11 was state-backed terror. As such, blaming 9/11 on a lack of ability of the NSA to spy is wholly false. As TechDirt notes:
Indeed, the Boston Bombing proves that mass surveillance isn't what's needed. Even though the alleged Boston bombers' phones were tapped – and NBC News reports, "under the post-9/11 Patriot Act, the government has been collecting records on every phone call made in the U.S." – mass surveillance did not stop the other terror attack on U.S. soil since 9/11. In reality – despite the government continually grasping at straws to justify its massive spying program – top security experts say that mass surveillance of Americans doesn't keep us safe. Indeed, they say that mass spying actually hurts U.S. counter-terror efforts (more here and here). |
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